The idea is great. The app is great, the features are great... When they work. It worked perfect the first day (though the alarm seemed very quiet, even though I tested and set the volume level). The 2nd day, no alarm went off and I had to reset it completely (forget wifi, restart, reconnect from app sync) to get it working. 3rd day it went off but the volume was on full even though I had set it at about 60%. Went to sync, and couldn't, had to reset the whole thing again. 4th day, no alarm, overslept and almost missed getting my kid to school.I used it for one more week and never got more than a day before I had to reset it and even when I reset it, the alarm only went off about 30% of the time. I returned it after about 10 days.Do yourself a favor and skip this and get a Hatch Restore. They're about the same price and the Hatch light and app are way better (and ignore it asking you to subscribe to the app unless you are really into using the sounds to fall asleep, the free version works fine and has lots of lights and sounds).Loftie has been such a gamechanger for me! At first I was skeptical about investing in a smart alarm clock, but after seeing what a difference it's made in my quality of sleep, I can confidently say it's more than worth it! I've struggled with bouts of insomnia and fatigue for years, and this smart alarm clock has been huge in helping me initiate and maintain healthier sleep habits. In the past I would often wake up in the middle of the night and find myself unable to fall back to sleep, and would instinctively reach for my phone, even if just to play a sleep meditation, but of course would always find it difficult to resist the urge to scroll through social media. Having Loftie allows me to keep my phone—and digital temptation—out of my bedroom while still offering such a helpful and extensive array of soothing sound options to help lull me back to sleep. I've been blown away by all the different features and options, and it feels like the best of all worlds!While that's been the main selling point for me, I'm also a big fan of the gentle two-alarm system for wake-up, making me feel calmer when I get up in the morning rather than jerked awake by the aggressive and abrupt iPhone tones. Plus, this way my phone doesn't have to be the first thing I stare at in the morning!In terms of the product design itself, the interface and navigation definitely did take some getting used to at first, and I had to read the instructions a couple of times, but once I got the hang of it I found it easy to maneuver and pretty intuitive. I also appreciate the nondescript, sleek appearance and the fact that it has an all-dark mode, making it a seamless and nonintrusive addition to my nightstand. The night light is also a lovely and very helpful feature!Finally, I like that the app and software have the capability of being updated, and I look forward to hopefully an expanding portfolio of meditations and sound story options—which sounds like it's in the works.Overall, huge huge fan and definitely would recommend to anyone trying to bring a little more calm to their nighttime and wake-up routines. So worth the investment!When I saw that this was a smart clock that was meant to get your phone out of the bedroom I was excited. I just assumed this would be a standalone clock. Nope. Not only do you need to download their app, you have to make an account with them. Imagine that, an alarm clock that you need an online profile to use. It took about 30 minutes to “update” when I first got it, what a joke. It doesn’t really have any differentiating features aside from an elegant design. Speaker quality is poor. I prefer to sleep with the display off, but every time I reset the alarm the display turns back on, so I have turn it off again manually. I’ll probably offload it on a popular second-hand website that rhymes with flea-bay.UPDATE to earlier review - reducing to 1 star until I receive a replacement unit.The audio stopped working entirely - and after resetting the device based on the instructions from Loftie.com - still no dice. It's a defective unit that stopped working just a couple days over the 30-day return window. Amazon referred me to Loftie - and Loftie said they couldn't help me on Amazon, so this is a really unfortunate hot potato. @Loftie - if you're going to sell your product on Amazon, you gotta step up and at least give me correct contact info.@Amazon - you said you'd call me to make sure the issue was resolved, and I was ghosted.I'll update my review once I hear back on a replacement unit.Excited by the promise of parting ways with an iPhone on my nightstand - Loftie is a zeitgeist concept. For 150 bucks, it’s underwhelming.Likes:- small footprint, minimalist clean design- thoughtful sound library and great sound design, with hope for non-subscription based updates (and that alone warrants 150 price point). If they roll out a subscription service for more tracks, they’ll lose me completely as the device is not compelling enough for that- Easy enough to set up and use- their custom sounds sound crisp and clear with depth and bass - and it’s not simply a 30second loop. Sounds feel layered and custom.- feel of buttons is soft and has a great, intuitive response to menuDislikes:- display is underpowered in a day-lit room and any adjustment requires you to put your face an inch from the display to read/adjust (even with brightness on highest setting)- Volume and brightness controls buried in sub menus where there needs to be physical buttons; controls on app - but busts their promise of a phone-free nightstand- speakers can be better - work OK with sounds yet this doesn’t replace your nicer bluetooth speaker- body of device is cheap-ish and the bottom light is just a string of LED lights - feels like a V1- app doesn’t allow you to customize sounds and settings - huge missed opportunity. App also is slow to sync via Wifi- sleep music would be a huge benefit - instead I’ll need to keep Insight Timer close by- don’t be fooled by the underglow - it’s not sunrise sim, just decorativeOverall, it’s a sophisticated white noise machine and I expect Loftie will thrive as long as it stays unique in cutting edge sound design and non-subscription delivery.